Example A classic marketing challenge â€

Let's look at an example of a marketing problem that a lot of businesses might face - a lead magnet that is not converting well:

Tactics A tactical approach to solving the problem â€

You can try to solve this conversion problem using popular marketing tactics - running a split test, redesigning the page, adding a social proof widget, etc.

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And there's nothing necessarily wrong with those individual ideas 🙂

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But it's easy to forget that tactics are only a means to an end; they exist as a tool to help execute a bigger system and strategy.

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Messing around with the parts of your "funnel" won't necessarily improve the system as a whole (and may make them worse). â€

- André Chaperon in "Systems Thinking vs. Funnel Optimization"

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Here are some warning signs that appear when there is too much emphasis placed on tactics:

* Looking for cheap clicks and traffic, without understanding who your ideal customer is

* Trying to grow your list quickly, before defining what it means for someone to be a part of your community

* Pushing for a quick purchase, before investing time to educate and provide value

* Shiny object syndrome Grow Your Business with

Deadline Funnel Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.

Sign Up Marketing System Use systems thinking to create better marketing experiences â€

The other way you can try to solve our conversion problem is by starting with a deeper look at your marketing system:

* Why does this page exist?

* Where are these visitors coming from?

* Are they your ideal customers?

* If they are your ideal customer, does this page provide value to them?

* If not, who is your ideal customer and how can you bring them to this page?

* What messaging is bringing them to this page?

* Does the messaging on this page match the messaging that got them here? â€

AFTER you define our marketing system and strategies, THEN you can decide which tactics to implement.

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